Wednesday, February 18, 2009

How to Write an Elevator Pitch

While in the process of teaching myself the fundamentals of PR, I stumbled upon crafting an elevator pitch. Now as easy as it is to write a press release about myself, I am finding it difficult to write a 30-60 second elevator pitch. What bothers me the most is that last week I wrote and pitched over the phone to various T.V and radio networks for one of our clients at my internship, so how is it that I am having difficulty constructing one for myself? I have Googled, and consulted my text yet, no success. What is a girl to do?

On the flip side of that all, over the last few weeks, I have been doing a lot of research and cold-calling to various PR firms. Although I would love to jump right into an entry-level position or even a junior account position at many of the places I wish to apply at, I feel as though I'm not ready. So because of this, I plan on applying for another internship- hopefully one that pays and offers training programs. I have already applied to Ruder Finn, a highly recognized PR firm with an excellent training program for college grads, and I am praying to get the opportunity to work under such a prestige establishment, as well as grace their beautiful building proudly. I will be applying to various others perhaps even some out of the New York tri-state area. I mean, I really want to stay in NY. I live in NJ approximately 30mins away (closer than some New Yorkers who live in other boroughs), and I am applying to NYU, Farleigh Dickinson and maybe even Fordham University for grad school. I am schedule to take the GRE test at the end of March- so wish me luck.
Other than that all, I am washing myself clean of shyness- this year I will be bold enough to network with different people. Now, I don’t want you thinking I am not a people person, because I most definitely am. But, I tend to loosen up when I actually get to know people. So, this is why the elevator pitch is so important to me. I love to talk and make friends, but how do you do all that meeting someone on the line at Starbucks or on the subway even? So like I said, this year I vow to talk to everyone possible-minus bums. On my way to and from the city I see and stand by so many different business people. The possibility of half those people I sit next to on the bus or train being linked to the profession I want to desperately learn more about is tremendous. So, I ask again, how difficult is it for someone as talkative and opinionated as me to say a simple hello, smile or talk about the weather (on the smile note-New Yorkers don’t smile- It is a fact)?
Anyway I even plan on networking on Facebook. Yes. For all those who don’t know me, I am the type to ignore people on my friends request list all because I don’t know them (due to a stalker incident in the past). But I have attempted to add people who interest me (professional interest), and people who's blogs I am following. Not that there’s many. lol

But anyhow I’m tired- reading then knocking myself out for a long day tomorrow. :)
Growth of Heart.

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